« Online Mahjong Is For Competition, Rather Than For Communication | Main | Tokimeki Memorial Goes Both On&Off Line »

Lineage II Goes On Air

NC Japan launched an AM radio program on Lineage II, a major MMORPG.

The subsidiary of NC Soft, a Korean MMORPG operator, sponsors the program of Osaka Broadcasting Co. (OBC), "Lineage II Presents: Shoko Nakagawa's Shokotan Pact" from October 7.

Ms. Shoko Nakagawa is an idol talent and a begnner of Lineage II. In the program, she logs in and learn how to play the game, being taught by the staff of NC Japan. The program also has a radio drama on Lineage II. The program has its own website, and is distributed through internet streaming broadcast (You need Windows Media Player. Push "Play" button in the middle. The program is, of course, in Japanese.).

Nowadays, it is not unusual for Japanese game companies to have radio programs on their products. But as for MMORPG, this is the second attempt, preceded by the case of GungHo Online Entertainment on Ragnarok Online. Many radio listeners in midnight time are active game players, and NC Japan tries to extend subscription base of the game by this radio program.

By the way, OBC belongs to the network of Fuji Television, which had fought a proxy battle against Livedoor, an IT company. Fuji TV now is eager to merge broadcasting and internet services.

|

« Online Mahjong Is For Competition, Rather Than For Communication | Main | Tokimeki Memorial Goes Both On&Off Line »

Comments

i hope your site will be better!

Posted by: bestwish | April 12, 2006 03:47 AM

Post a comment



(Not displayed with comment.)




« Online Mahjong Is For Competition, Rather Than For Communication | Main | Tokimeki Memorial Goes Both On&Off Line »